Juice Picture Studios
The Brief
Design the strategic brand identity for Juice Picture Studios, a Los Angeles-based production house whose work varies from travel, luxury hospitality and events, to documentaries and government projects.
After thorough brand strategy sessions, I created mood boards to capture the initial look and feel of Juice Picture Studios. Next came sketches, concepts, and brand design mockups.
The final brand identity includes a primary wordmark, an alternate logo, a brand mark, a typography suite, and a color palette — all wrapped up in a thorough brand guidelines document.
The Result
Our goal was to convey the skill, artistry, and the modern and forward-thinking ethos of the brand. We also wanted Juice Picture's work to do the talking.
After this brand project, Juice Picture went on to work on notable projects with clients such as TikTok, BMW, and Hairitage, official partner of the Dallas Wings of the WNBA.
Project details
Client
Juice Picture Studios
Year
2023
Services
Brand Strategy Brand Identity Logo Design
Credits
